BRANDING + COMMUNICATIONS
SEO STRATEGY
Ceres Terminals
Industry: Transportation/Maritime
Company Size: 200 Employees
Use Case: Company Rebrand, Website Redesign and SEO,
Organic Social Media Growth, Video Campaigns,
Internal and External Communication
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CASE OVERVIEW
The Challenge:
Ceres Terminals was a North American terminal operations company seeking to expand their footprint across North America throughout the United States and Canada. The company had been around for over 60 years but had never hired a communications and branding professional so the brand was outdated. The company was concerned about their image with their stakeholders, as the overall goal was to sell the company in the next five years, so they hired Alana to bring a fresh touch to the branding and digital marketing.
FACING THE CHALLENGE
Starting From the Ground Up
Starting with a rebrand, Alana worked to showcase the 'people focused' image that the organization was seeking to express by launching a creative and bold new website, social media pages, and style guide.
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The rebrand and digital marketing has helped position the company as a major player in the maritime industry, beating out competition in terms of engagement on digital platforms such as LinkedIn. Within three years, the company was sold to a large financial firm for double the price.
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This Was Done Using:
Brand Strategy and Management
Video Marketing
SEO / Blog Marketing
Organic Social Media Growth
The Results:
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Ceres Terminals achieved its goal of selling the company for double the price and expanding its footprint in North America.